DL1961 Must-Haves

ABOUT:

DL1961 Premium Denim is the only brand in the market to exclusively feature jeans made with the innovative 4-WAY stretch XFIT LYCRA® fabric.

So what exactly makes XFIT LYCRA® fabric so special? It is crafted from a cross-weave technology and this patented stretch formula creates 90 percent less pressure at the joints, inseam and back rise.

The result is a high performance denim with 360 degrees of movement that will never sag, bag or lose its shape. It simultaneously contours every curve of the body to provide an unparalleled custom tailored fit. And most importantly, it helps to create the ultimate perfect-fitting jean.

 

I’m Loving Kimora in JustFab’s First Colored Denim Collection

 

JustFab announced the launch of their FIRST Colored Designer Denim Collection.  Each pair is available for an affordable price of $39.95 each, or 3 pairs for $99 (member pricing).

The color choices includes: blue, red, purple, white and the classic denim featuring three different styles to choose from: crop, flair and skinny.

Visit  JustFab (www.justfab.com) for shoes, handbags, purses, denim, jewelry and additional accessories retail at just $39.95 to members. 

The Earnest Sewn Co. Introduces Malibu Outpost

The Earnest Sewn Co.’s ”Outpost” has introduced a space to get a premium denim brand for a bargain. Starting this month, Earnest Sewn’s off-priced 300 square foot Outpost will embrace their full-priced retail store at the Malibu Country Mart with discontinued pieces from past seasons at prices as low as $99.00.

“We always pride ourselves in doing something different, and no one at the Malibu Country Mart is doing this,” says Retail Director, Brandon Gladden.

With all of the competition out there, Gladden hopes to extend the five month Outpost into a full-time installation. Visit —> www.earnestsewn.com

The Earnest Sewn Co. Introduces Men’s Spring Selvage Denim

The Earnest Sewn Co. introduces Men’s Signature Selvage Denim for Spring. The jean, made from Japanese Denim  produced exclusively for The Earnest Sewn Co., has “finished selvedges”, with the edges of the denim finished as part of the weaving process by the antique shuttle loom, preventing the edges from unraveling. Bringing old-school necessities into new-school trend, The Earnest Sewn Co.’s Spring Selvage caters towards the true denim purist; at 14.5oz in weight, it is a true work of art.

“Earnest Sewn has always stood for product integrity and this choice of Selvage is a true testament to our commitment to denim for people who love denim. It’s a jean that guys should wear in without washing  for as long as possible and break into their personal wear pattern. Its a commitment but well worth it as the natural character of the Selvage will show after a few months,” says Creative Director, Benjamin Talley Smith.

The unwashed Rigid Selvage denim is available in the classic straight-leg Fulton, and slim taper-legged Kyrre styles ($175-$198); www.earnestsewn.com. 

Check Out Chiara Ferragni in DL1961 Pastel Denim

Style blogger Chiara Ferragni of The Blonde Salad is wearing her favorite DL1961 Premium Denim “Angel” jeans in candy colored pastels (Icing and Key Lime) for Spring! Not only do I adore her blog but her shoes too!

“New York City’s very own DL1961 Premium Denim is on a mission to create “the perfect fitting jeans.” The line is crafted exclusively with 4-WAY stretch XFIT LYCRA® denim- a fabric that not only molds to each individual’s body but boasts 90% shape retention.”

Chiara’s favorite style, “Angel,” is available now on www.dl1961.com for $158 in a variety of spring’s hottest hues!

Mid-Rise Bright Skinny Jeans By Earnest Sewn Co.

The Earnest Sewn Co. Colors Outside the Lines

Earnest Sewn Co. has been featured in many top lifestyle magazines including Vogue, Elle, Style and Vanity Fair. Their popular jean collections have hugged the bodies of Ben Affleck, Bradley Cooper and  fashionista Mary-Kate Olsen as well as many more!

Now, Earnest Sewn Co. will launch their staple mid-rise skinny Esra jean in a vivacious series of colors for Spring.  Creative Director, Benjamin Talley Smith, introduces Neon Pink, Kelly Green, Blue, Orange, and Red, which will hit stores in March. Smith’s favorite?

“The neon pink! It offers a more feminine approach to the denim market.” And the runner up? “Bright Orange; it’s the original thread accent color Earnest Sewn has used since day one. But the kelly green is pretty cool too.”

The jeans are available for pre-order in The Earnest Sewn Co. Meatpacking District location (821 Washington St) now and will be available for pre-order on the web mid-February; www.earnestsewn.com.

NSF Spring Women’s Denim 2012 Collection

NSFis a LA based company keeping Southern California’s ever evolving, yet independent fashion sense on the map. Known for their popular American, non-fussy classic denim cuts, NSF has been successful at creating a buzz with their past collections and continuing to grow it’s fan base. It comes as no surprise that they are blessing denim lovers from all over with their first women’s collection!

NSF creates a modern expression of American style replete with rich textural detailing and sexy boyish charm. With a pointed ability to retool casual luxury, NSF dresses discerning men and women with a relaxed sensibility and quiet confidence.

The collection is composed of classic cuts for real denim fans as well as subtle trendy pieces that maintain a boyish aesthetic. Choose from slouch fit jeans, overalls, denim jackets, shorts overalls and bell bottoms.